Your Reliable Global Components Partner

Reach IC was founded in Shenzhen, China by Ruby Lee and David Xu — two veterans with deep roots in semiconductor distribution. From day one, the mission was clear: build a nimble, trustworthy alternative to the slow-moving legacy distributors.

Within months of launch, the company secured its first major partnerships with leading Asian manufacturers, giving clients direct access to competitive pricing and verified inventory across MCU, FPGA, Memory, and PMIC lines.

Achieved ISO 9001:2015 certification and established an in-house quality lab equipped with X-Ray inspection, decapsulation analysis, and functional testing — ensuring every component shipped meets the highest standards.

Launched the real-time BOM quoting platform, delivering 24-hour response on complex bills of materials. The proprietary AI matching engine now cross-references millions of parts to find optimal price-availability pairs.

Surpassed 300+ active clients across automotive, industrial, medical, and consumer electronics. Expanded warehousing to Hong Kong and built a 500+ manufacturer partner network spanning Asia, Europe, and the Americas.

Introduced supply chain financing programs and flexible payment terms, helping clients optimize working capital in an unpredictable market. Added deep expertise in EOL and shortage-component sourcing.